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At the Pump Networking

March 8, 2010
by Scott Levitt ·  

A Tactic to Maximize Vehicle Advertising
Network a few gallons at a time…

Whether you’re using magnetic signs or a full car wrap, here’s a trick you can use to maximize your vehicle’s advertising potential.

You may have noticed that most of the conversations you have related to your vehicle advertising happen at gas stations. It makes sense– you stop to fill up, and as you’re waiting for the pump to top off the tank, you strike up a conversation with the person across the way. Before you know it, you’re handing out a business card.

In order to increase the number of these “meet and greet” opportunities, try filling your tank at two or three different gas stations. Rather than fill it up at your usual stop, find gas stations along the main roads of your local market, and put a few gallons in at a time. Choose relatively busy gas stations, but avoid hitting them at peak hours (when people are in a rush to get to work, for example). A late lunch hour isn’t a bad time to try it out. Also consider cruising gas stations on weekends (provided you’re not at an open house).

One of the easiest ways to get a conversation going at the pump is simply to ask, “How have you liked your [MAKE/MODEL]?” Some car owners are enthusiastic fans of their brands, and they like to talk about their vehicles. Subarus, Mini Coopers, and Prius drivers are especially open to sharing their opinion.

Keep your cards handy and be positive. Happy “accidents” happen. (By the way: rear ending a prospect’s car is never a good idea!)

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