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Scott Scott

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5 Tips for Better Video Engagement

5 Tips for Better Video Engagement Video hosting and marketing experts at Wistia.com recently released this informative article on how to get your video viewers to take action after viewing a video. While you may think it’s logical that someone who’s watched a listing video or virtual tour of your home will naturally pick up the phone or fill out a form to contact you, the addition of... [Read more]

So What’s the Walk Score?

So What’s the “Walk Score?” Walkscore.com is a useful tool which allows you to determine the “walkability” of any address. By entering in an address, you can instantly find out how well a particular property scores in terms of shopping, dining, schools, basic needs, and more. From the website: “Walk Score’s mission is to promote walkable neighborhoods. Walkable... [Read more]

Keep Heart

“To endure is greater than to dare; to tire out the hostile fortune; to be daunted by no difficulty; to keep heart when all have lost it… who can say this is not greatness?” William Makepeace Thackeray, (1811-1863); novelist Our greatness resides in the moment we are certain we cannot possibly go on, yet we press forward despite our doubt. Thackeray was a novelist and essayist, and knew... [Read more]

Build Momentum Through Small Wins

Big wins are the result of small wins. While you may be urged at every turn to “dream big” and “set grand goals,” there’s an increasing amount of research that what motivates us on a day-to-day are the small wins of incremental progress. Dan Pink’s interview with Harvard business school professor, Teresa Amabile, reveals a number of interesting insights which... [Read more]

Market Others to Market Yourself

Praise local businesses, receive local recognition. Have you ever noticed that though the internet gives people a free forum to express their ideas and opinions 9 times out of 10, they use it to complain? If you want to differentiate yourself online, one of the easiest ways is to use it as a channel for praise. Praise what you like and ignore what you don’t. There’s no value in expressing... [Read more]

Workflowy.com: Organize Your Brain

What if you could manage your life in one to-do list? WorkFlowy.com is perhaps the simplest and most intuitive “to do” list manager we’ve ever come across. If you have multiple projects you’re juggling (like multiple listings, for example), and you want an easy, fast way to track outstanding issues, questions, and “open loops” that are floating around in your... [Read more]

Scott’s Thoughts: Good Habits Come from Bad Times

We learn to sharpen our skills when the market is down. “Smooth seas do not make skillful sailors.” –Ancient Proverb In a booming seller’s market, it takes almost no effort at all to make your way in real estate. Indeed, in the last (and some would say: reckless) “gold rush” market, it seemed that anyone with a real estate license tacked to the wall could make... [Read more]

One Key Metric for Local Real Estate Market Health

How do you know if your market’s really recovering? Regardless of what your buyers and sellers hear in the national media, we all know that real estate markets are localized economic systems with complex factors influencing pricing, inventory, and trends. So how do you know if your market has hit bottom, is still sliding down, or is showing signs of recovery? What key indicator should most... [Read more]

On-the-Go Privacy for Mobile Real Estate Agents

Take these simple precautions to protect yourself. The convenience of mobile devices also comes with risk. As you check-in, text, share photos, and increasingly run your business from the road, you may inadvertently expose private information or make yourself more likely to be a victim of a crime. Here are four things you should be aware of as you use new mobile and social technology that might... [Read more]

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