Scott's Blog

Since we’re always on the lookout for good examples of how to use practical tips and tools to overcome obstacles and build your real estate business, we couldn’t resist sharing this great example of how to create videos without using actual video footage, as demonstrated by Mike Walker of Ohio.

You may have noticed that most of the conversations you have related to your vehicle advertising happen at gas stations. It makes sense– you stop to fill up, and as you’re waiting for the pump to top off the tank, you strike up a conversation with the person across the way.

Texting while driving is a recipe for distaster. According to a 2007 study by “Students Against Destructive Decisions,” nearly 50% of teens admit to text messaging while driving. We’re willing to bet it’s probably that high for your average on-the-go real estate pro, too.

One of the greatest challenge you face as you build your real estate business is coming up with new ideas to differentiate yourself and create meaningful relationships with clients. Breakthrough ideas can keep you top-of-mind with clients. How do you reinvent your skills and services in ways that attract new listing agreements? How will you tell a new story to sell an old home?

Have you ever found yourself falling short of your personal goals, and wondered why (again) you’ve failed to reach the milestones you’ve set for yourself?

If you wanted to, you could probably spend every day for the next five years trying out new social media tools online. But how many would really help you grow your real estate business?

If you walk out of a meeting without knowing what comes next and who’s in charge of handling it, you’ve just wasted your time.

Think of someone who you would probably miss if you didn’t hear from them for a long time. Someone who makes you marvel at how lucky you are that you met them. Do any of your clients think of you this way?

The trouble with adding odors such as baking cookies or fresh coffee is one of preference. How do you know what sort of associations buyers will have with the smells you think are attractive?

If real estate is still a face-to-face game, why aren’t you using video? Think video is an expensive and time consuming? Well, not using video just might be more expensive.