Scott’s Blog

In keeping with other areas of managing their real estate careers, agents who work primarily by referral credit scheduling time for rapport-building efforts as a major factor in their success.

Successful agents use their CRM system as a deep repository for useful personal data about their clients and prospects.

A thorough analysis of successful agent communications reveals that each exchange they have with contacts meets one (or more) of the four fundamentals of client communication.

Keeping an inventory of those things which sap your valuable time and energy could make a huge difference in your productivity.

Four great ways to open your next office meeting. Be more productive and more engaged the next time you meet!

Action plans are more than simple “to-do” lists. An action plan is a document which shows you where you want to be, how you’re going to get there, who and what will be involved, the projected time frame for the activity, and how you’re going to monitor your progress and measure success.

Lead with a little faith in people. The best systems for staying in touch with clients come down to making a concerted effort to practice random acts of kindness.

How do you measure loyalty when the average repeat transaction may be once every 5 to 7 years (or longer)? Well, what about referrals? Aren’t they a sign of loyalty? It seems natural to assume so. But one of the tricky things about referrals in real estate is this: You never know how many referrals you didn’t receive.

It’s not just a positive attitude that separates the successful from the frustrated– it’s the magic quality of endurability.

A real gem of an article on the art of references and gathering testimonials. A must-read for real estate agents.