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Take Control of Your Online Reputation

March 30, 2010
by Scott Levitt ·  

How to Monitor Your Reputation on Yelp.com
Yelp.com can be a great ally, if you use it well.

Ever heard of Yelp.com? It’s a consumer review site, where community members post reviews about their experiences with local restaurants and businesses. You might not think of yourself as a “small business,” but a surprising number of reviews on Yelp.com cover professionals from doctors to lawyers and yes… even real estate professionals.

Originally covering the Bay Area in California, Yelp.com has grown to become an international hub for frank, uncensored reviews. Growing at a fast clip, if your city isn’t already covered in Yelp, it probably will be soon.

Yelp is a great place to ask your satisfied clients to review your services. It’s also a place you should monitor occasionally to make sure misinformation or unfair reviews are being posted about your services as a real estate professional.

To check for yourself, go to Yelp.com and search for your name in your city, or search for “real estate” to see who else is reviewed.

A guide for business owners is available on Yelp.com here:
http://www.yelp.com/business

Pay special attention to the section on “responding to reviews”:
http://www.yelp.com/business/review_response

Used properly, Yelp.com is a great place to have public conversations with your local community and earn referrals.

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