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Explore the absurd now and again.

March 4, 2010
by Scott Levitt ·  

Scott’s Thoughts: Is Practical the Enemy?
Overcome fear and land the breakthrough idea!
“If at first the idea is not absurd, then there is no hope for it.” –Albert Einstein

One of the greatest challenge you face as you build your real estate business is coming up with new ideas to differentiate yourself and create meaningful relationships with clients. Breakthrough ideas can keep you top-of-mind with clients. How do you reinvent your skills and services in ways that attract new listing agreements? How will you tell a new story to sell an old home?

What holds people back in the pursuit of the new idea is often the habit of thinking too small. We are often our own worst critics, choosing only to work in the narrow space of “what makes sense” and “what is reasonable.” This “color in the lines” mentality cuts us off from amazing ideas. We’re quick to say, “That’s impossible” when an idea seems absurd.

Resist this temptation. Explore the “impossible” ideas. Sure, they may seem impossible at first, but they might just lead you down a path you would have never discovered had you not suspended your inner critic and explored a “crazy” concept.

People are most comfortable shooting down ideas. But remember this: When someone says, “You’re dreaming… that’s ridiculous,” they may be saying: “Your idea scares me– it scares me because if you pull it off, I’ll be forced to learn something new. I’ll have to compete with you, and I won’t know where to begin.”

And if you find yourself saying, “I’d love to try it, but it’s just not realistic,” it could be that you’re afraid of chasing a dream you most desire. After all, chasing a dream means risking a lot.

Beware of practical. Explore the absurd now and again.

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