Free Help for Real Estate Agents
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Getting More than a Good Reference

April 4, 2011
by Scott Levitt ·  

Maintaining References and Encouraging Testimonials.

Thursday Bram (what an unforgettable name!) recently published a valuable refresher on the value of maintaining references and testimonials. While half of the article discusses your need to have good references (especially when maintaining good business and credit terms with vendors), the real gem in the article is the section on testimonials and making use of online references.

Some quotes from the article include:

“Testimonials must also be timely: always be collecting is a good process. If you’re using a testimonial that’s several years old and a client or vendor finds out, it’s very easy for them to ask if you haven’t done anything worthy of a testimonial in the last year.”

and:

“If your customers, as well as the other companies you work with, are particularly impressed with your abilities, ask them to make those comments online.”

Check out Ms. Bram’s article here:
http://bit.ly/bg1saE

Also, on the topic of testimonials, we recently featured an agent (Tim Kindem) who takes a solid approach to making sure clients have a massive selection of proof-positive testimonials. You can read how he does it, complete with links and examples here:

How to Use Testimonials:
http://www.FHFREA.org/how-to-use-testimonials/

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