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A Great Way to Respond to a Common Question

March 19, 2010
by Scott Levitt ·  

How to Answer: “So How’s the Market?”
Turn regular small talkers into interested prospect…

How many times a month are you asked, “So, how’s the market doing?” Grocery stores, coffee shops, filling up gas, walking in the neighborhood… happens a lot, right?

What if you could turn most of those conversations into future clients? You can, by using this simple technique. The next time you’re asked, try this out:

“On the whole, the market is doing better than most expect.

I’m curious: Would you be specifically interested in how much homes are selling for in your neighborhood, including how long they’re taking to sell?

I send friends and family a quick email from time to time that gives a free analysis of local markets. Would you like me to send one to you?”

When they say “yes,” get their name and email address.  Next step: Follow-up as you promised!

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Comments

5 Responses to “A Great Way to Respond to a Common Question”
  1. Eric says:

    I think this article shows a specific tactic, which is great, but the larger picture is this: Always find an opportunity to give people something for free. Walking around with your hand out is a recipe for frustration!

  2. Jessie says:

    I get asked that question on a daily basis, That is a good tip! I think people would respond well to it including the info that is sent to them periodically!
    Thank you

  3. Peggy Gist says:

    Good comment. I don’t like to lie and that is better than the whole truth. Thanks for sharing.

  4. Enez says:

    This is a deam come true, I’m asked that question all the time. Not only is this tactic a great response to their question but it’s also a professional one. Thank’s for sharing.

  5. Rives says:

    I always answer “Why do you ask?”.
    Ther answer gives me a direction to take the conversation. I can find out if they are thinking of selling, buying,or if they have a relative or friend that is in need of Real Estate assistance. Maybe they have none of these, but I always offer to send them “market snap shots” at the end of the conversation.

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