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How to Take Better Property Photos

November 16, 2009
by Scott Levitt ·  

A Free Guide to Better Photos (and More Leads!)
Improve your photos without spending a dime…

Good property photos are essential to generating leads, especially with the number of buyers using the internet to search for homes. A bad property photo can make the difference between someone contacting you online or not.

You don’t have to hire a professional–just ask yourself these seven simple questions before you snap your shot:

  1. Is there anything in the frame that distracts from the focus on the property? Look out for stray hoses, vehicles, recycling bins, etc.
  2. Am I close enough to the property? Better to fill the shot than crop later.
  3. Is this room interesting enough to photograph in detail?
  4. Have I removed unnecessary items from the interior shots? Check for garbage cans, magazines on tables, excess furniture, etc.
  5. Is the lighting suitable for this shot? Check to make sure you’re not shooting into really bright lights, sliding glass doors, fluorescent lights.
  6. Does this shot require a tripod to avoid distortion? Hand-held shots can reveal distortion, especially when you’re shooting horizontal or vertical shots. One alternative is shooting from a favorable angle.
  7. Did I get all of the one-of-a-kind details? Look for exceptional architecture, gardens, privacy features, transitional spaces.

This simple checklist will help you save time and money when it comes to property photos.

BONUS: To make it easier to remember these tips, we’ve prepared a free PDF you can print and stick to 3×5 cards. Download your free printer-friendly copy here:

Real Estate Photo Checklist

Hate to carry around a tripod? You’re not alone. Check out this excellent video on how to stabilize your camera without a bulky tripod:

Click here to watch.

Most useful tripod for real estate:
We recently were impressed with the flexibility of the Joby Gorillapods (shown above next to our 7 tips):

Taking photos to the next level:
Finally, if you’re interested in taking your property photos to the next level, you might like to check out How to Take Photos That Move Houses by Ed Wolkis.

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