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Ignore Your Critics

February 17, 2010
by Scott Levitt ·  

Scott’s Thoughts: Ignoring Your Critics
Success resides in supporting your fans, not soothing your critics
” ‘Can’t please everyone,’ isn’t just an aphorism, it’s the secret of being remarkable. ” –Seth Godin, Marketer & Internet Guru

Imagine you’re at a cocktail party, and out of the blue, someone begins insulting your skills as a real estate professional. They’re rude. Their complaints are unfounded and their accusations are inaccurate. Nonetheless, you feel compelled to defend yourself, so you try to do so without making a scene. Before you know it, it’s become a knock-down, drag-out fight, and everyone at the party is watching, mouths agape.

It seems like a far-fetched nightmare, doesn’t it? The funny thing is, it’s almost a daily occurrence online… especially on blogs and social media sites.

There’s something about being protected behind a computer screen which makes certain people become loudmouth critics, set on complaining and detracting from everyone else. These people love drama. They love arguing for argument’s sake. Your job, as a real estate pro, is to ignore them.

It can be very tempting to jump in the fight and defend yourself or your company from a lot of negative noise, but this is precisely what you should avoid doing at all costs. There’s so much vying for our attention every day that engaging these “trolls” in negative dialogue will only serve to draw more negative attention.

The right thing to do is ignore the detractors, and focus on reaching people with the positive news– your expertise, your local market knowledge, your unique ability to guide buyers and satisfy sellers. Tell the story of your most satisfied clients and shine a light on their appreciation for your services.

Squabbling with your critics is a waste of your time and energy. Cater to your fans and your influence in real estate will grow.

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