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The Difference Between Loud and Useful

February 15, 2010
by Scott Levitt ·  

Scott’s Thoughts: Be Loud or Useful?
One five minute exercise can boost your business…

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I think there’s a valuable lesson here: It’s important to be useful rather than just be loud.

Megaphone! Buying ads, new yard signs, putting your face on riders… it’s all a necessary part of the advertising game. You’re trying to grab the attention of prospects. But generally, this is what it means to be loud.

Long-term relationships often come from the times when you can also be useful. Offering free advice, using your local expertise to help people before they’re your clients… that’s not loud, that’s useful.

Here’s a five minute exercise that might just change your business for the better:

Write two columns on a sheet of paper. Title one “loud” and the other “useful.” Now write down what you’re doing to grow your business and market your services. Using the examples above, put each item in one of the two columns.

Ask yourself: Do you have a lot in the “loud” column and surprisingly little in the “useful” column? Maybe it’s time to even out the mix!

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  1. [...] mentioned this in the past on my posts on “loud vs. useful” and “the power of listening“, but it’s a concept worth revisiting when [...]



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