Market Others to Market Yourself
August 26, 2011
by Scott Levitt ·
Praise local businesses, receive local recognition.
Have you ever noticed that though the internet gives people a free forum to express their ideas and opinions 9 times out of 10, they use it to complain?
If you want to differentiate yourself online, one of the easiest ways is to use it as a channel for praise. Praise what you like and ignore what you don’t. There’s no value in expressing negativity online, while there’s a considerable upside to singing the praises of others.
What’s more, it’s a great marketing strategy for your business. It’s no secret that people like to work with positive people. A great way to spread your positive image is to go out there and use all of the web tools at your disposal to shower praise on the businesses and people you support.
Become a testimonial machine! Make a list of all of the small businesses in your community that you support. Where do you love to eat out? Is there a local fishing shop you support? Bike store? Who are those “Main St. USA” business owners that make you proud of your community?
With that list in mind, look for opportunities to express your support for them online. Get on Facebook and record a video testimonial with your webcam. Write a post on your blog describing who in your community makes your year brighter. Put together a simple PDF document that you give to clients, listing the businesses in your community you love and why.
When you project this positivity and enthusiasm for your community, you’ll receive the positivity in return. Genuinely marketing for others is a powerful tool.
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