Free Help for Real Estate Agents
client management

Project Management for Real Estate Agents

April 9, 2010 by · 1 Comment 

Project Management & Collaboration Made Easy: Basecamp
A web-based project collaboration tool can simplify complicated communication….

A real estate deal is a major project. So why do so few agents use project management software to stay on top of the deal?

In some form or another, you probably have a method to manage the many phases of your real estate deals. Odds are, it probably could use some improvement, but you probably don’t have the time to reinvent the wheel while you’re working. You might consider looking for new, inexpensive tools to help you streamline your process.

One such tool is Basecamp, a project management and collaboration tool used by millions of people across many major companies. With a 98% customer referral rating, Basecamp provides you a centralized, web-based location for managing a project. This includes:

- Deadlines
- To-do lists
- File sharing
- Message boards
- Project (or deal!) milestones
- Time tracking
- …and more

Not only can you use Basecamp to keep your own side of the deal on track, but you can use it as a convenient central location to keep the lines of communication open with your clients. You can try Basecamp for 30 days for free:  http://www.basecamphq.com

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client management

Need to Send a File too Large for Email?

April 2, 2010 by · Leave a Comment 

How to Send Large Files Without Clogging Up Email
Attachment too big? No problem!

Have you ever had to send a client a large PDF file or high resolution photo, only to find out that the file is too large to attach and send via email? Well, now you can quickly and easily transfer large files using You Send It!, a free service which allows you to upload files via a web browser and provide your intended recipient with a simple link to download the file to their machine.

Works great for files up to 2GB in size. Premium delivery options include password-protected deliver, certified delivery with tracking, and return receipts. There are handy plugins for Outlook and Photoshop, too!

https://www.yousendit.com/

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client management

Getting a Home Inspection Before Listing

January 25, 2010 by · Leave a Comment 

Q&A: Pre-listing Inspection?
Knowing the challenges before hand might be worth it.

Q: Should my prospective seller have a home inspection before putting their house on the market?

A: Yes, but you must educate your sellers on what actions to take after the inspection.

Knowing what you’re in for when it comes to selling a house is always better than getting a nasty surprise down the line. In the event the seller finds repairs that need to be made, they can be done in a reasonable time frame. It’s also useful in situations where you suspect the buyer’s home inspection reflects wildly inflated estimates for repairs. Also keep in mind that if you fail to disclose a problem found in the inspection, you could be in big trouble down the line.

With pre-listing inspections, you must educate your prospective clients as to the difference between maintenance repairs and home upgrades. Buyers have a reasonable expectation that the home has been properly maintained. Making necessary maintenance repairs doesn’t mean the seller can up the price on the listing. You can’t cover the cost of your new roof by pumping up the sale price. You might be able to use it as an effective marketing point over other listings in the area, but it’s not a fabulous kitchen renovation!

If your sellers do not want to make the repairs, explain that not making the repair can have a disproportionately negative impact on the sale price. For example, if your sellers want to dump a $1000 plumbing repair on prospective buyers, the buyers are not going to equate that to $1000 off the asking price. Instead, they’re going to think about the time, inconvenience, and the cost of the repair. A $1000 repair might translate to a $3000 hit to the asking price. Buyers will want to be well-paid to handle a seller’s headache.

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client management

Why Buyers Hate a House

January 14, 2010 by · Leave a Comment 

For Your Prospects: Why Buyers Hate a House
10 Things to Look For
house

Since we know educating sellers is a great way to continue to build rapport (and hopefully land a listing), you might find the following template email and link to the article “Top 10 Ways to Make Home Buyers Hate Your House” as a useful way to continue the conversation with a prospect.

Feel free to copy, modify, or tailor this email template to meet your needs:

Dear [CLIENT FIRST NAME],

Part of my job as an agent is making sure your home is primed to attract buyers. As you start to think about your home as an asset you’re preparing for sale, you might find the following article informative:

Top 10 Ways to Make Home Buyers Hate Your House
http://homebuying.about.com/od/howtosellahome/a/buyer_peeves.htm

Please don’t take the title personally. I’m not suggesting your house has the problems listed here, but it will help you objectively evaluate your property by providing a checklist of reasons buyers might not give a listing a fair chance.

I certainly want to give you every possible edge and look forward to talking with you soon.

[YOUR SIGNATURE]

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client management

What is the Value of a Real Estate Agent?

January 11, 2010 by · Leave a Comment 

For Your Prospects: The Value of a Real Estate Professional
A free leave-behind for prospective clients…

Real estate agents sometimes face an unfair battle when it comes to justifying their value as a professional. Many sellers think a real estate transaction takes as much work as selling a used car on Craigslist, and are perfectly willing to try and negotiate their way out of paying for professional service.

(Watch a funny safe-for-work video about how well this would go over in other businesses:)


Part of the problem is education: Clients don’t have an appreciation for how many ways a real estate professional contributes to a smooth transaction.

To help you educate new clients, download this eye-opening guide so you can either email it to a prospective client, or print it out and provide it at a listing presentation:

“The Real Estate Transaction in 180 Steps: What Your REALTOR(R) Does for You”
Based on a list prepared by Belton Jennings RCE CAE CIPS, CEO of the Orlando Regional REALTOR(R) Association

Download the PDF now.

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video-tn

client management

How to Manage “Bad Clients”

May 13, 2009 by · Leave a Comment 

This 46 second video explains exactly what you’ll get with this free eBook:


Download this eBook.

Dear Real Estate Professional,

Are you plagued by bad clients from time to time? Well, now is the time to read this definitive guide to breaking up with the bad and building the good! Do so, and you WILL reclaim your real estate business from the draining clients that are holding it hostage.

You don’t have to let bad clients cost you time and money.

An ideal client-realtor relationship provides you with the opportunity to use all of your knowledge and experience to help a client sell and/or locate a home, in exchange for your well-earned commission. This guide shows you how.

Remember that old saying, “time is money”? It was never truer than in today’s real estate market. This book will highlight the types of clients who can drain your time and patience yet offer little or no compensation in return, and will teach you ways to handle them and reclaim your time. That way, you’ll have the time to concentrate on those clients with the best potential for a sale.

This book will…

  • Define the ideal client/agent relationship
  • Define what a not-so-ideal client/agent relationship looks like
  • Offer suggestions for creating healthy, functional, and lucrative relationships from the start with new clients
  • Offer seven effective self-assertiveness and self-confidence tools to help you ensure those healthy, lucrative relationships
  • Provide real world examples of “bad clients”
  • Teach you the benefits of saving a challenging client, as well as the benefits of transferring the relationship (or firing them!)
  • Offer suggestions on how not to go about firing someone, and instead offer recommendations on methods for ending the relationship well, respectfully and helpfully

So what do you say?  Ready to return to sanity? Get your free copy instantly.  Just fill out the form below.

Cheering you on to greater success!

Scott Levitt
Scott Levitt
President
Oakley Signs & Graphics, Inc.
FreeHelpForRealEstateAgents.com


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