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5 Tips for Better Video Engagement

December 1, 2011 by · 1 Comment 

5 Tips for Better Video Engagement

Get better video enagement. Video hosting and marketing experts at Wistia.com recently released this informative article on how to get your video viewers to take action after viewing a video. While you may think it’s logical that someone who’s watched a listing video or virtual tour of your home will naturally pick up the phone or fill out a form to contact you, the addition of specific calls to action can have a dramatic increase in the effectiveness of your video marketing.

We encourage you to read the entire article, but if you’d just like the highlights, here are the top five tips for driving engagement with your videos:

1. Include a clickable link at the end of your video.
2. Offer some incentive for video viewers only.
3. Ask for (and listen to) viewer feedback with comment forms.
4. Link to more information sources from the video (downloadable PDF flyers, MLS info, blog posts about the neighborhood, etc.)
5. Encourage people to share the videos with social networking widgets (for Facebook, Twitter, etc.)

Read the entire article online here:

How To Get Viewers to Engage and Convert With Your Online Video

http://wistia.com/blog/how-to-get-viewers-to-engage-and-convert-with-your-online-video/

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Writing that Gets Results

May 7, 2010 by · 20 Comments 

Writing  that Gets Results eBook cover

Dear Real Estate Professional,

Did you know you can spend less time writing and get more productive responses from clients, friends, and family?

Like it or not, the written word is the most-used form of communication online.  In a business which used to be almost entirely “belly-to-belly” and “phone-to-phone,” more often than not conversations are happening via email, Facebook, text message, and live chat.  Though video email, video chat, and other multimedia channels exist, the king is still the written word.

This free guide will teach you:

  • How to ensure timely responses to your email
  • The keys to writing respectful messages that get you what you want
  • The deadliest sins of writing online that can sink you
  • Keys to productive Facebook updates and comments
  • How to cut your writing time in half

Tune up your communication skills and write more effective, efficient messages today!

An excerpt from the guide:

“How you “sound” to others depends on how well you write.  This guide was written to help you become a more efficient, effective communicator.  It will attempt to cure you of bad habits, help bring your writing focus, and cut down on the amount of time you spend writing each day by advising you on concepts of brevity, clarity, and tone.

In addition to email “dos and don’ts,” you’ll find a specific section on writing for Facebook, as well as a handy tech tip which will save you literally thousands of typed words in the future.”

Get your copy of Writing that Gets Results instantly delivered to your mailbox. Just fill out the form below.

Cheering you on to greater success!

Scott Levitt
Scott Levitt
President
Oakley Signs & Graphics, Inc.
FreeHelpForRealEstateAgents.com

Click the Button to Share the eBook with a Friend or Colleague on Facebook : Share


In the market for signs soon?  We’d love to earn your business!

Please be sure to visit us at: www.OakleySign.com

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Facebook for Real Estate Business

May 5, 2010 by · 1 Comment 

Q&A: Announcing Your Business on Facebook?
How should new agents announce their real estate career on Facebook?

One of the big challenges new agents face is announcing they’re “new” to real estate. Obviously, you might be a little hesitant to say you’re new, because it indicates you may not have as much experience as others. Rather than present the idea that you’ve just started in real estate, you might find more creative ways to make your debut.

For example, you could use a series of status updates to announce you’ve recently worked with a designer to launch your real estate brand.

1. Leading up to the new design: “Very excited to see the new proofs back from the graphic designer working on my real estate materials!”

2. On the launch of the new designs: “What do you guys think of the new materials I’ve just had developed for my real estate business?” (Add a link to this one to show off your website or proofs).

3. On your website’s new design: “Just re-launched my real estate website. Any feedback would be most welcome.”

If you’re working with a new company (i.e. you’re not on your own), you might simply announce that you’re with a new company. Yes, it may be true you weren’t actually with any company before, but the news is really that you’re now in business. So you could say:

“Super excited to be a part of [COMPANY NAME] now. Love helping people find and sell homes in [YOUR MARKET/TOWN].”

BONUS: Here’s a link which contains information from lots of our Facebook Fans regarding how a new agent earns trust when they don’t (yet) have a lot of experience. It’s unedited and uncensored, but the ideas are sound!

View our online guide online here:
http://www.bit.ly/az1reW

And be sure to download our “Facebook Fundamentals for Real Estate Pros” eBook, for Free.

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In the market for signs soon? We’d love to earn your business!
Please be sure to visit us at: www.OakleySign.com

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Manage Your Connections

February 18, 2010 by · Leave a Comment 

Scott’s Thoughts: Managing Connections
Friends, fans, followers and connections… but why?
“Enough is as good as a feast.” –English Proverb

It’s interesting to see how social media has placed a premium on the number of people we “collect” as our own. We count our friends and fans on Facebook, our followers on Twitter, and our connections on LinkedIn. We track the number of visitors to our websites and count how many comments people leave on our blog posts. The theory goes: The larger your network, the greater your influence.

But is that really the case at all?

What do we really want out of these connections? What will these connections demand of us? Is there a hidden cost associated with maintaining these connections?

We may not know all of the answers to these questions, but it is important to be mindful of the questions as we experiment (See our post: “Start Your Experiment Today“). It is interesting to note that many in-person organizations, clubs, or meetings come with a purpose attached; it may be networking, socialization, or strategic planning, but the point isn’t to cram as many people into the room as possible and hope something happens.

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Facebook Fundamentals for Real Estate Pros

February 11, 2010 by · Leave a Comment 

Dear Real Estate Professional,

Facebook Fundamentals eBookBeen sitting on the fence about how to use Facebook for building your real estate network?  Now is the time to dive in!

Much like our Twitter Training for Real Estate Agents, this new guide covers the fundamentals you need to know to grow your real estate business using Facebook. Dodge common pitfalls and learn the optimal settings to ensure the right mix of personal and professional with this guide.

In one compact guide you’ll learn:

  • The balance between “sales” and “relationship building”
  • What a Facebook fan page can do
  • The right way to connect with clients and colleagues
  • How to manage your privacy settings
  • The essentials of using notes and apps

If you’ve been putting off Facebook, don’t worry! This guide makes the first steps easy.

An excerpt from the Facebook guide for real estate agents:

“Often former clients and/or referrals from them can be your best asset in real estate.   Many real estate agents use Facebook to keep tabs on former clients less obtrusively, and to stay aware of what’s going on in their lives.

Facebook is exactly the sort of place where people make announcements about big occurrences in their lives… a big promotion, a new engagement, the impending birth of a baby.  These are exactly the sorts of events that precipitate real estate transactions.  Being there when you’re needed can be more low-key than aggressively posting photos of your listings and giving the addresses out to all 182 of your friends and fans.”

Get your copy of Facebook Fundamentals for Real Estate Pros instantly delivered to your mailbox. Just fill out the form below.

Cheering you on to greater success!

Scott Levitt
Scott Levitt
President
Oakley Signs & Graphics, Inc.
FreeHelpForRealEstateAgents.com

Click the Button to Share the eBook with a Friend or Colleague on Facebook : Share


In the market for signs soon?  We’d love to earn your business!

Please be sure to visit us at: www.OakleySign.com

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How to Use LinkedIn to Sell More Real Estate

December 12, 2009 by · 3 Comments 

Dear Real Estate Professional,

LinkedIn for Real Estate eBook Cover
No single social network may be more utilized by business professionals than LinkedIn, and now you can receive a free step-by-step guide on how to use LinkedIn to sell more real estate. With this guide, you’ll learn the differences between LinkedIn and other social networks… differences than can mean more pre-qualified leads and more deals.

With this report on LinkedIn for real estate, you’ll learn…

  • What LinkedIn can do for real estate marketing.
  • How LinkedIn differs from other online platforms
  • A hands-on approach to using LinkedIn for real estate marketing
  • How to manage your LinkedIn account settings wisely
  • Ways to maximize your account through LinkedIn’s online tools

An excerpt from the LinkedIn book:

“Social media platforms enable their users to reach out to others with similar interests, businesses, or professional needs, and then to build relationships.  The plural relationships is key here because social media are all tools to help you network – i.e. build relationships on a large scale.

In real estate, for example, your profile on these various social media is hugely important in creating great introductions, and strong first impressions often lead to lasting and fruitful relationships.  In LinkedIn’s case, they lead specifically to fruitful professional relationships, referrals, and recommendations.”

Get your copy of How to Use LinkedIn to Sell More Real Estate instantly delivered to your mailbox. Just fill out the form below.

Cheering you on to greater success!

Scott Levitt
Scott Levitt
President
Oakley Signs & Graphics, Inc.
FreeHelpForRealEstateAgents.com

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In the market for signs soon?  We’d love to earn your business!

Please be sure to visit us at: www.OakleySign.com

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Facebook Privacy Tips for Real Estate Agents

November 11, 2009 by · Leave a Comment 

Facebook Tip: 10 Privacy Settings Every Facebook User Should Know
How to keep from “putting it all out there”…

If you’re wary about using Facebook (or you’re currently using it for the first time) you should definitely take a moment to check out this informative article from AllFacebook.com, the Unofficial Facebook Resource.

There’s a fine line between personal and professional when it comes to social networking, and this article will help you understand ways to effectively use Facebook for both by understanding lists and privacy settings.

This article is a must for brokers and owners who are unsure about office “social media” policy, too!

http://www.allfacebook.com/2009/02/facebook-privacy/

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In the market for signs soon?  We’d love to earn your business!

Please be sure to visit us at: www.OakleySign.com

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Hyperlocal Google Maps Video Mashups for Real Estate

October 28, 2009 by · Leave a Comment 

Social Media Idea: Google Maps Video Mashups
An innovative way to use Google Maps and your market expertise!
Leveraging online technology is crucial for connecting with younger buyers who are maturing financially.

Google Map & Video Mashup by Mike Mueller Mike Mueller, a tech and social media consultant from Walnut Creek, CA, shows real estate agents a clever way to use Google Maps and locally shot video to create regional guides covering the communities agents work in.

His “Mueller Maps” are one excellent example of leveraging social media with personal impact and local expertise. Using a Flip Video camera and some experience with Google Maps, Mike creates these super interactive maps:

http://areweconnected.com/mueller-labs/

(Though Mike does sell his services, we have no business affiliation with him. We just thought this was a great way to get your brain turned on to practical social media!)

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In the market for signs soon?  We’d love to earn your business!

Please be sure to visit us at: www.OakleySign.com

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Twitter Training for Real Estate Agents

October 5, 2009 by · Leave a Comment 

Twitter Training for Real Estate AgentsDear Real Estate Professional,

Just like our insanely popular “Craigslist Crash Course for Real Estate Agents,” we’ve researched and written a helpful guide to help real estate agents, brokers, and other professionals understand the ins and outs of Twitter for real estate.

What makes Twitter so popular?  How does it apply to business?  Where do you begin using Twitter for real estate? All of these questions are answered in “Twitter Training for Real Estate Agents.”  Next time the conversation turns to Twitter, you won’t have to nod your head and keep your mouth shut!  This guide will open your eyes to the many ways Twitter can serve your business relationships.

You’ll learn…

  • Twitter demographics & statistics
  • Ways to use Twitter to enhance your connection to clients & real estate pros
  • Key Dos and Don’ts of using Twitter
  • How to “speak Twitter” with a concise jargon guide

This guide is your quickest way to get an understanding of what Twitter is and how it applies to building a real estate business.  Whether you’re looking to start Tweeting today, or you just want to be up on what’s going on in social media for real estate, this guide to Twitter will get you there.

Get your copy instantly. Just fill out the form below.

Cheering you on to greater success!

Scott Levitt
Scott Levitt
President
Oakley Signs & Graphics, Inc.
FreeHelpForRealEstateAgents.com


Click the Button to Share this with a Friend or Colleague on Facebook : Share


In the market for signs soon?  We’d love to earn your business!

Please be sure to visit us at: www.OakleySign.com

Free Help for Real Estate Agents