Free Help for Real Estate Agents
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5 Tips for Better Video Engagement

December 1, 2011 by · 1 Comment 

5 Tips for Better Video Engagement

Get better video enagement. Video hosting and marketing experts at Wistia.com recently released this informative article on how to get your video viewers to take action after viewing a video. While you may think it’s logical that someone who’s watched a listing video or virtual tour of your home will naturally pick up the phone or fill out a form to contact you, the addition of specific calls to action can have a dramatic increase in the effectiveness of your video marketing.

We encourage you to read the entire article, but if you’d just like the highlights, here are the top five tips for driving engagement with your videos:

1. Include a clickable link at the end of your video.
2. Offer some incentive for video viewers only.
3. Ask for (and listen to) viewer feedback with comment forms.
4. Link to more information sources from the video (downloadable PDF flyers, MLS info, blog posts about the neighborhood, etc.)
5. Encourage people to share the videos with social networking widgets (for Facebook, Twitter, etc.)

Read the entire article online here:

How To Get Viewers to Engage and Convert With Your Online Video

http://wistia.com/blog/how-to-get-viewers-to-engage-and-convert-with-your-online-video/

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How to Get More Views for Your Real Estate Videos

July 28, 2011 by · 2 Comments 

Increase exposure with these 7 tips.

The value of video in real estate marketing is well-established. From introducing yourself to clients online to providing in-depth tours of your premium listings, video is one of the best ways to leverage your marketing efforts online. They’re shareable, they’re engaging, and they’re also reported to help with your overall visibility in search engines.

Shooting a video isn’t enough to get it viewed, though. There’s no “build it and they will come” magic at work here. In order to make sure the videos you post get the exposure you’re looking for, you need to place them in a way which gives you the best shot at earning additional traffic.

This article by SocialTimes, “7 Little Known Tricks That Will Get You More YouTube Views” provides actionable, tactical tips. The ideas include:

1. Annotations across videos (the habit of linking one video to other videos with clickable, in-video notes)

2. Playlists (videos chained together… imagine, all of your listings in a playlist)

3. Subscribers (getting people to subscribe to your YouTube channel)

4. Bulletins (updates pushed through YouTube to your subscribers’ YouTube home page)

5. Video responses (posting a video in response to a video)

6. Community (commenting and subscribing to others’ channels)

7. Topical content (a video about what’s going on right now)

For a closer look at each of these tips (as well as examples of how they work), read the original article on SocialTimes:

http://www.socialtimes.com/2011/03/get-more-youtube-views/

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[Want more tips on marketing your real estate listings? Join My Real Helper today!]

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Client Facing a Foreclosure?

July 31, 2010 by · Leave a Comment 

Video: Tips to Stall Foreclosure
Help those who may lose their home with these tips.

Viewed over 9,000 times, this two minute video featuring Bernice Ross provides useful insight into ways to help homeowners stall a potential foreclosure. If you have past clients who may be facing the threat of foreclosure, this video may help you help them avoid (or at least delay) an unfortunate outcome:

Watch the video on YouTube now:
http://www.youtube.com/watch?v=0JL7ICPeUMo

The video covers lender assistance (HOPE NOW), legal assistance (NACA), and the “ask for the note” strategy.

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Syndicate your real estate videos

July 12, 2010 by · Leave a Comment 

Tech Tip: TubeMogul.com
Syndicate your real estate videos more effectively.

If you’re using video to market yourself and your properties, smart move! Did you know there’s an effective, free way to better syndicate your videos online? TubeMogul.com can help get your videos a wider audience, and most importantly, tell you more about how those videos are being viewed.

From their website:

“TubeMogul OneLoad is a free service that provides a single point for deploying videos to the top video and social networking sites. OneLoad distribution is accompanied by our powerful analytics showing you who, what and where videos are being viewed. In addition, TubeMogul’s InPlay(R) analytics (for supported sites), provide the most advanced suite of video analytics on the market. See real-time viewership, audience engagement, geographic tracking, stream quality and much more for your videos.”

Consider distributing your home tours, neighborhood profiles, and “main street business videos” (short clips which feature those small businesses which make your town unique) with TubeMogul. It’s also a great way to let clients know you’re going the extra mile to market their listing.

Learn more and take a test drive with a free account here:
http://www.tubemogul.com/

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Video Production Service for Real Estate Agents

March 26, 2010 by · Leave a Comment 

No Time or Technical Skill to Make Your Videos? No Problem!
Get full service video production and promotion for just $199/year…

Orange Turn Visitors 250x250ABOUT

We all know using video as a real estate pro is great for business.  Video filming, editing, production, and promotion takes time, skill and money, though.  How would you like to have it all handled for you, at your location and on your schedule, for less than $200?

TurnHere (www.turnhere.com) is a leading Internet video production and advertising company for small businesses and real estate professionals.

Get a 60-second video that profiles your real estate business, shot on location, at a place you choose, by a TurnHere professional filmmaker!

What makes TurnHere unique is that they have a global network of professional filmmakers who come to you to shoot the video, a proprietary video production platform and an authentic storytelling-style filmmaking technique.  TurnHere produces thousands of videos a month for large consumer brands, online business directories, small businesses, and Real Estate Agents.

Best of all, their services are ultra affordable (starting at $199/year), and with their price structure, it makes us question whether it’s worth producing videos yourself when TurnHere offers their services for so little money.

CLICK HERE FOR THEIR PRICING

WHY THIS IS HELPFUL FOR AGENTS

We know that using video in Real Estate (blogs, social media, listings, etc.) is effective.  From our recent article “Why Use Video Blogging in Real Estate,” we discuss how “in real estate, you are your brand. Your reputation, your voice, your personality… they’re all central to the success of your business.”  You have an opportunity to convey your brand to your audience by using personalized video in your blogs, social media sites, and listings.  Put simply, video works.

What may not be so simple for some, however,  is the actual planning, filming, and production of videos for your real estate business. Video is great, but the execution can be daunting for some.  Sure, we’ve discussed easy steps to producing videos in previous articles, but we didn’t address the needs and concerns of agents who may not simply have the time or technical expertise to create and cash-in on video.

So why is TurnHere helpful for Agents? Turnhere takes the guess work out of producing, publishing, and promoting your videos.  They are, quite literally, a one-stop-shop, and their prices can’t be beat.  In the spirit of providing Free Help for Real Estate Agents, we’ve researched and reviewed many services, and have yet to find on that fulfills the needs of Agents as well as Turnhere does.

TurnHere sends a professional filmmaker to you. They shoot on location, at a place of your choosing. They make a 60-second video that highlights your strengths, one that’s as unique as you are.

Take a look at their Real Estate Video Gallery to see some of their one-of-a-kind customers:

  1. Click here to go to: www.turnhere.com
  2. Click on the “Video Gallery” tab at the top of the page
  3. Select “Real Estate Agents” from the vertical menu on the left.

Not only will Turnhere produce your video, but they promote it too.  TurnHere will create a video marketing program for the Web that tells your story, drives new business, connects with customers and increases your visibility.

WHY WE LIKE IT

Price. Convenience. Quality.  Did we mention price? :-)   For $199/year, you get it all.

FEATURES

Here’s what you get for $199/year…

  • A professional videographer will come to your location and shoot the video for you.
  • They produce a custom video to showcase your Real Estate business.
  • The provide targeted web promotion to reach potential customers on the Web.
  • You’ll get a streamlined production process that fits your busy schedule.
  • They make  you and your business look great.

COST

Starting at $199/year.  If you want more features, they also have a $599/year package, but we think you’ll be just fine with the standard package.  Give it a try, and be sure to share your experience with us!

>> Click here to get your video shot, produced, hosted, and promoted for $199/year.

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Why Aren’t You Using Video?

February 23, 2010 by · 1 Comment 

Why Use Video Blogging for Real Estate
If real estate is still a face-to-face game, why aren’t you using video?

Think video is an expensive and time consuming? Well, not using video just might be more expensive.

In real estate, you are your brand. Your reputation, your voice, your personality… they’re all central to the success of your business. Every time you go to a meeting in person, you’re putting yourself out there. You take the risk of being you. In taking that risk, you’re also giving yourself the maximum opportunity of making a personal connection with your clients.

Why not maximize your online presence with your personality as well?

With the rise of YouTube.com, Vimeo.com, and other video sharing sites, it’s extremely cheap and easy to share videos and embed them in blog posts. Let’s face it, not everyone’s a big reader, too. With inexpensive webcams and products like the Flip Video Camera, it’s easier than ever to shoot video.

Consider these seven benefits to using video in your real estate blog:

1. You can welcome people to your blog in person.
2. Are you a natural conversationalist? Video is made for you.
3. Not a great writer? Not much time to write? Video makes it easy.
4. Want something people can share and distribute quickly? Video does that.
5. Video is great for boosting visibility in search engines.
6. Quick video messaging is a great way to draw clients’ attention (see TokBox.com, as featured here: http://www.fhfrea.org/how-to-use-video-email-with-leads/ )
7. Video is an excellent way to practice your public speaking… with do-overs!

Remember, video doesn’t have to be a big production. Check out Ian Watt (http://www.ianwatt.ca/IanWattTop5VideoBlogs), who dispenses real estate advice in Vancouver as he drives around:

See an example of Ian Watt using casual video:
http://www.youtube.com/watch?v=jMgkVdEECv4

Be open to the possibility of video, even if you’re camera shy.

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Turn Your Presentations into Youtube Videos

January 26, 2010 by · Leave a Comment 

Free Software Tip: PowerPoint to Video Converter
Turn listing presentations into videos…

Craig Rutman, a Raleigh-area Realtor in North Carolina, turned us on to this free program that converts PowerPoint presentations into video files.

For those of you who like to bring a little multimedia flash to your listing presentations, this is a great way to produce an easy leave-behind for your prospects:


E.M. Free PowerPoint Video Converter

It’s also a great way to transform your presentations into YouTube videos which you can post on your website, Facebook page, or blog.

There is a premium version, but it seems like the free version will serve most real estate agents’ needs. Thanks to Craig for spotting this. If you have a free tool you’d like to share with us, just send us an email with your tip!

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How to Take Better Property Photos

November 16, 2009 by · Leave a Comment 

A Free Guide to Better Photos (and More Leads!)
Improve your photos without spending a dime…

Good property photos are essential to generating leads, especially with the number of buyers using the internet to search for homes. A bad property photo can make the difference between someone contacting you online or not.

You don’t have to hire a professional–just ask yourself these seven simple questions before you snap your shot:

  1. Is there anything in the frame that distracts from the focus on the property? Look out for stray hoses, vehicles, recycling bins, etc.
  2. Am I close enough to the property? Better to fill the shot than crop later.
  3. Is this room interesting enough to photograph in detail?
  4. Have I removed unnecessary items from the interior shots? Check for garbage cans, magazines on tables, excess furniture, etc.
  5. Is the lighting suitable for this shot? Check to make sure you’re not shooting into really bright lights, sliding glass doors, fluorescent lights.
  6. Does this shot require a tripod to avoid distortion? Hand-held shots can reveal distortion, especially when you’re shooting horizontal or vertical shots. One alternative is shooting from a favorable angle.
  7. Did I get all of the one-of-a-kind details? Look for exceptional architecture, gardens, privacy features, transitional spaces.

This simple checklist will help you save time and money when it comes to property photos.

BONUS: To make it easier to remember these tips, we’ve prepared a free PDF you can print and stick to 3×5 cards. Download your free printer-friendly copy here:

Real Estate Photo Checklist
http://www.oakleysign.com/ebook/oakleysign_phototips_guide.pdf

Hate to carry around a tripod? You’re not alone. Check out this excellent video on how to stabilize your camera without a bulky tripod:


Click here to watch.

Most useful tripod for real estate:
We recently were impressed with the flexibility of the Joby Gorillapods (shown above next to our 7 tips): http://joby.com/gorillapod

Taking photos to the next level:
Finally, if you’re interested in taking your property photos to the next level, you might like to check out How to Take Photos That Move Houses by Ed Wolkis.

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How to Use Free Video Email to Follow-Up on Leads

November 4, 2009 by · Leave a Comment 

Free Online Tool: TokBox Video Messaging
Real-world real estate example…

If you wanted to, you could probably spend every day for the next five years trying out new social media tools online. But how many would really help you grow your real estate business?

Often these tools sound good, but it’s hard to figure out how you can practically integrate them into your business. Let us show you a free video messaging tool (TokBox.com) and a real-world example of an agent who used the technology to help him become the “fastest gun” as a buyer’s agent:

“How you can profit from the expanding 18-35 year old first time buyer market in literally just minutes after reading this.”
http://www.goodmorningrealestate.com/blog/36hours-3-text-messages-375k-purchase

Experiment with TokBox.com yourself here:
http://www.tokbox.com/

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Hyperlocal Google Maps Video Mashups for Real Estate

October 28, 2009 by · Leave a Comment 

Social Media Idea: Google Maps Video Mashups
An innovative way to use Google Maps and your market expertise!
Leveraging online technology is crucial for connecting with younger buyers who are maturing financially.

Google Map & Video Mashup by Mike Mueller Mike Mueller, a tech and social media consultant from Walnut Creek, CA, shows real estate agents a clever way to use Google Maps and locally shot video to create regional guides covering the communities agents work in.

His “Mueller Maps” are one excellent example of leveraging social media with personal impact and local expertise. Using a Flip Video camera and some experience with Google Maps, Mike creates these super interactive maps:

http://areweconnected.com/mueller-labs/

(Though Mike does sell his services, we have no business affiliation with him. We just thought this was a great way to get your brain turned on to practical social media!)

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Free Help for Real Estate Agents