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Syndicate your real estate videos

July 12, 2010 by · Leave a Comment 

Tech Tip: TubeMogul.com
Syndicate your real estate videos more effectively.

If you’re using video to market yourself and your properties, smart move! Did you know there’s an effective, free way to better syndicate your videos online? TubeMogul.com can help get your videos a wider audience, and most importantly, tell you more about how those videos are being viewed.

From their website:

“TubeMogul OneLoad is a free service that provides a single point for deploying videos to the top video and social networking sites. OneLoad distribution is accompanied by our powerful analytics showing you who, what and where videos are being viewed. In addition, TubeMogul’s InPlay(R) analytics (for supported sites), provide the most advanced suite of video analytics on the market. See real-time viewership, audience engagement, geographic tracking, stream quality and much more for your videos.”

Consider distributing your home tours, neighborhood profiles, and “main street business videos” (short clips which feature those small businesses which make your town unique) with TubeMogul. It’s also a great way to let clients know you’re going the extra mile to market their listing.

Learn more and take a test drive with a free account here:
http://www.tubemogul.com/

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Free Photos for Your Website

July 8, 2010 by · 2 Comments 

How to Find and Use Free Photos For Your Blog…
And Not Get Sued!

Free and legal photos…

You may or may not realize it, but just because a photo is on the Internet doesn’t mean you can use it for free on your own blog. In fact, if you use a copyrighted photo illegally, you could be facing an expensive lawsuit.

So where can you get free photos? Believe it or not, there are lots of photographers out there who want to share their photos with you. All you have to do is know where to find them and what the rules are for using their photos.

Flickr.com, a massive photo-sharing site, allows you to search for photos which have special usage rights under the provisions of the Creative Commons License. This means you can search for images which will not only fit your topic, but will also be free to share. Check out the information available on Flickr’s “Creative Commons” page:

http://www.flickr.com/creativecommons/

Also, here’s a tutorial which shows you how to search Google Images and find free images you can use:


http://www.youtube.com/watch?v=f-rZ8D1lqg0

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Introduce Clients to a New Way to Recycle

May 24, 2010 by · Leave a Comment 

Freecycle: Reuse Trumps Recycle!
When you can’t sell it… gift it!

Garage and yard sales are a staple of the “soon to move” client. You may have even given your clients free “Yard Sale” signs as a gift, helping them prepare for the big move. But as we all know, yard sales don’t always unload all of the stuff. What do you do when that exercise bike from five years ago didn’t catch a buyer… not even at $10?

Enter Freecycle.org! From their website:

The Freecycle Network(TM) is made up of 4,793 groups with 7,208,000 members across the globe. It’s a grassroots and entirely nonprofit movement of people who are giving (& getting) stuff for free in their own towns. It’s all about reuse and keeping good stuff out of landfills. Each local group is moderated by a local volunteer (them’s good people). Membership is free.

It’s not that no one wants your used 200-pound exercise bike… it’s more likely a problem of connecting with the person who might want it.

Introduce your clients to Freecycle and you’ll not only seem helpful, but also environmentally conscientious!

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Facebook for Real Estate Business

May 5, 2010 by · 1 Comment 

Q&A: Announcing Your Business on Facebook?
How should new agents announce their real estate career on Facebook?

One of the big challenges new agents face is announcing they’re “new” to real estate. Obviously, you might be a little hesitant to say you’re new, because it indicates you may not have as much experience as others. Rather than present the idea that you’ve just started in real estate, you might find more creative ways to make your debut.

For example, you could use a series of status updates to announce you’ve recently worked with a designer to launch your real estate brand.

1. Leading up to the new design: “Very excited to see the new proofs back from the graphic designer working on my real estate materials!”

2. On the launch of the new designs: “What do you guys think of the new materials I’ve just had developed for my real estate business?” (Add a link to this one to show off your website or proofs).

3. On your website’s new design: “Just re-launched my real estate website. Any feedback would be most welcome.”

If you’re working with a new company (i.e. you’re not on your own), you might simply announce that you’re with a new company. Yes, it may be true you weren’t actually with any company before, but the news is really that you’re now in business. So you could say:

“Super excited to be a part of [COMPANY NAME] now. Love helping people find and sell homes in [YOUR MARKET/TOWN].”

BONUS: Here’s a link which contains information from lots of our Facebook Fans regarding how a new agent earns trust when they don’t (yet) have a lot of experience. It’s unedited and uncensored, but the ideas are sound!

View our online guide online here:
http://www.bit.ly/az1reW

And be sure to download our “Facebook Fundamentals for Real Estate Pros” eBook, for Free.

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Educate Yourself about Home Inspections

May 3, 2010 by · Leave a Comment 

Q & A: Home Inspection Resource?
A great resource for home inspection information…

Q: Where can I learn more about home inspections and find reputable inspectors?

A: Naturally, personal referral is a great way to find a good inspector. However, if you’re interested in learning more about inspection details or need help finding professional inspectors, definitely check out InterNACHI, the International Association of Certified Home Inspectors:

http://www.nachi.org/

The site features videos, guides, and help finding reputable inspectors. It can’t hurt to educate yourself on some of the particulars of home inspection.

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Q & A: Home Inspection Resource?
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Tools from Google

April 21, 2010 by · 3 Comments 

Google Tools for Real Estate Professionals
All of Google’s real estate tools in one place.

By now, you’re pretty familiar with the various ways we’ve shown you how to use Google’s free technology to help you improve your real estate business. From using Google Voice to creating hyperlocal Google Map videos, a little creative thinking can save you money and enhance your marketing and business management efforts.

But did you know Google also has a single page loaded with tools specifically for real estate? Check out this page with tools and examples of how to use those tools:

http://www.google.com/intl/en/events/realestatetools/index.html

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Project Management for Real Estate Agents

April 9, 2010 by · 1 Comment 

Project Management & Collaboration Made Easy: Basecamp
A web-based project collaboration tool can simplify complicated communication….

A real estate deal is a major project. So why do so few agents use project management software to stay on top of the deal?

In some form or another, you probably have a method to manage the many phases of your real estate deals. Odds are, it probably could use some improvement, but you probably don’t have the time to reinvent the wheel while you’re working. You might consider looking for new, inexpensive tools to help you streamline your process.

One such tool is Basecamp, a project management and collaboration tool used by millions of people across many major companies. With a 98% customer referral rating, Basecamp provides you a centralized, web-based location for managing a project. This includes:

- Deadlines
- To-do lists
- File sharing
- Message boards
- Project (or deal!) milestones
- Time tracking
- …and more

Not only can you use Basecamp to keep your own side of the deal on track, but you can use it as a convenient central location to keep the lines of communication open with your clients. You can try Basecamp for 30 days for free:  http://www.basecamphq.com

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Need to Send a File too Large for Email?

April 2, 2010 by · Leave a Comment 

How to Send Large Files Without Clogging Up Email
Attachment too big? No problem!

Have you ever had to send a client a large PDF file or high resolution photo, only to find out that the file is too large to attach and send via email? Well, now you can quickly and easily transfer large files using You Send It!, a free service which allows you to upload files via a web browser and provide your intended recipient with a simple link to download the file to their machine.

Works great for files up to 2GB in size. Premium delivery options include password-protected deliver, certified delivery with tracking, and return receipts. There are handy plugins for Outlook and Photoshop, too!

https://www.yousendit.com/

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Need to Build a New Website?

April 1, 2010 by · 1 Comment 

Q & A: New Website?
Don’t reinvent the wheel…

Q: When I build my next website, should I do it from scratch?

A: No. You can save significant time and money by using free and low-cost options that are 90% ready “off the shelf.” Back in the day, you used to go to a web design company and go through a painstakingly slow and expensive process. This is no longer the case. If you can imagine it, it’s probably already out there… you just don’t know where to find it yet!

In addition to many turn-key web companies aimed at real estate agents (point2agent.combusyagentpro.comagentimage.com), you can also explore free packages such as WordPress.org. Hiring a local webmaster (college students are a good place to start) to configure WordPress for you with a real estate template will cost you a fraction of what designing from scratch will cost.

How much of a savings? You can safely assume that by the time you’re done with design and programming revisions, a website from scratch might cost you thousands. Depending on the route you choose, you could potentially save those thousands by going with a turn-key solution.

Remember: Focusing on developing leads, communicating via social media, and expanding your network of influence is far more important than “rolling your own” website.
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Take Control of Your Online Reputation

March 30, 2010 by · Leave a Comment 

How to Monitor Your Reputation on Yelp.com
Yelp.com can be a great ally, if you use it well.

Ever heard of Yelp.com? It’s a consumer review site, where community members post reviews about their experiences with local restaurants and businesses. You might not think of yourself as a “small business,” but a surprising number of reviews on Yelp.com cover professionals from doctors to lawyers and yes… even real estate professionals.

Originally covering the Bay Area in California, Yelp.com has grown to become an international hub for frank, uncensored reviews. Growing at a fast clip, if your city isn’t already covered in Yelp, it probably will be soon.

Yelp is a great place to ask your satisfied clients to review your services. It’s also a place you should monitor occasionally to make sure misinformation or unfair reviews are being posted about your services as a real estate professional.

To check for yourself, go to Yelp.com and search for your name in your city, or search for “real estate” to see who else is reviewed.

A guide for business owners is available on Yelp.com here:
http://www.yelp.com/business

Pay special attention to the section on “responding to reviews”:
http://www.yelp.com/business/review_response

Used properly, Yelp.com is a great place to have public conversations with your local community and earn referrals.

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Free Help for Real Estate Agents