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What is the Value of a Real Estate Agent?

January 11, 2010
by Scott Levitt ·  

For Your Prospects: The Value of a Real Estate Professional
A free leave-behind for prospective clients…

Real estate agents sometimes face an unfair battle when it comes to justifying their value as a professional. Many sellers think a real estate transaction takes as much work as selling a used car on Craigslist, and are perfectly willing to try and negotiate their way out of paying for professional service.

(Watch a funny safe-for-work video about how well this would go over in other businesses:)


Part of the problem is education: Clients don’t have an appreciation for how many ways a real estate professional contributes to a smooth transaction.

To help you educate new clients, download this eye-opening guide so you can either email it to a prospective client, or print it out and provide it at a listing presentation:

“The Real Estate Transaction in 180 Steps: What Your REALTOR(R) Does for You”
Based on a list prepared by Belton Jennings RCE CAE CIPS, CEO of the Orlando Regional REALTOR(R) Association

Download the PDF now.

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Free Help for Real Estate Agents