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Why Buyers Hate a House

January 14, 2010
by Scott Levitt ·  

For Your Prospects: Why Buyers Hate a House
10 Things to Look For
house

Since we know educating sellers is a great way to continue to build rapport (and hopefully land a listing), you might find the following template email and link to the article “Top 10 Ways to Make Home Buyers Hate Your House” as a useful way to continue the conversation with a prospect.

Feel free to copy, modify, or tailor this email template to meet your needs:

Dear [CLIENT FIRST NAME],

Part of my job as an agent is making sure your home is primed to attract buyers. As you start to think about your home as an asset you’re preparing for sale, you might find the following article informative:

Top 10 Ways to Make Home Buyers Hate Your House
http://homebuying.about.com/od/howtosellahome/a/buyer_peeves.htm

Please don’t take the title personally. I’m not suggesting your house has the problems listed here, but it will help you objectively evaluate your property by providing a checklist of reasons buyers might not give a listing a fair chance.

I certainly want to give you every possible edge and look forward to talking with you soon.

[YOUR SIGNATURE]

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