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Your Value as an Agent

March 11, 2010
by Scott Levitt ·  

Scott’s Thoughts: Justifying Your Value
Your value now is higher than ever…
“If you think hiring a professional is expensive, wait until you hire an amateur.” –Red Adair, Oil Well Firefighter (1915 – 2004)

Red Adair is best known for his uncanny talent at putting out the most dangerous fires in the world: oil well fires. You can bet than when the owner of an oil well sees a plume of raging fire and black smoke where an oil well used to be, he doesn’t break out the garden hose to try and do it himself. A professional is well worth the money.

As a real estate professional, you’ve probably had to justify your value to skeptical sellers from time to time. From your neighborhood FSBO shopping for free help on CMAs to the college kid who believes everything can be learned on the internet in ten minutes, you’re sure to find yourself backed into a corner now and again.

In a boom market, it might be more difficult to justify your value, especially when the good old days of overbidding and multiple offers were the norm. But what we’re in now? This is an oil fire market, and it calls for professionals.

More than ever, sellers need sniper-accurate pricing advice. They need someone who can help protect them legally. And without a doubt, they require someone who can act as a steady, emotional buffer when the house is on the market. Without a smart, level-headed professional, a listing in this market can turn into a full-blown disaster.

Don’t let a down market fool you into devaluing your professional skills. Now, more than ever, your clients need your guidance.

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